Provider of 1-to-1 web personalization solutions Magnify360 has announced $2.5 million of first round funding from MHS Capital. CEO Olivier Chaine stated that the funding will be used to attain the resources and capital necessary for the company to expand and establish itself in the growing industry.
The product can best be described as a web-based behavioral targeting platform. As a visitor browses a company’s site, information like the time of day, browser being used, clicking locations, and other forms of behavioral data are gathered. The system processes this data based on a predictive model, develops a profile for the user, and determines where they are on the buying cycle. With this information page content is displayed in a way that has received positive responses from users of a similar profile. In the end, users are more effectively engaged, leading to higher conversion rates and sales.
The key is segmentation of the user base and delivering results in real time. This allows the system to engage each individual user, and in turn provides valuable demographic information about a company or blog’s user base. Magnify360 hopes this will differentiate them from Omniture and the many other contenders in the industry. This investment marks the second investment in the space in the last week, following Marketo’s round of funding on August 8th.
Marketo and Magnify 360 seem very different, there are some other puny, fairly inconsequential players in this space too, like Adapt SEM and Keywordmax who are simply vapor ware (meaning they dont do enough to be considered sufficient tools) I tend to trust the bigger solutions ( Have done great for my team) the only contenders i see that might crack this space are Kenshoo and Acquisio ( Acquisio, I’m looking at you, (currently using searchforce) I do like the behavioral targeting platform magnify pitches…though i think its very nich application oriented. As a large Agency type I need solution(s) that are versatile and robust feature sets. I’d like to see who will be at SES next week, that should seperate the contenders from the weak links. I wonder how long some of those pathetic companies can ride he Venture Capital Express before being shuttered?? even marketo’s performance seems dismal, only 60 clients since march, what are they selling this 1 client per week? I think there ‘was’ so much venture capital in this space that there was no sense of ‘what would/will work’ rather lofty dreams and unrealistic expectations of market share and huge SaaS presence! Sorry…I dont see it…back to reviewing screenshots of Kenshoo, ( so far,, wow, Those Israelis know what they are doing! ) I wonder if they will put together a SMB solution even 1/2 as feature rich as their present platform, if they do they have my 50k/month spend!
SEMtoolsGoooroooo