Salesforce and Google have extended their strategic partnership with Force.com for Google App Engine, essentially bridging the two cloud-based application development environments. App Engine applications, which are typically consumer apps, will be able to access enterprise data and services via the Force.com API.
The integration consists of a Python library, example code, and testing harness that allows App Engine apps to read and write to Force.com. As an example, Salesforce executives demoed for me a hybrid application that combined a game interface built on App Engine that allowed visitors to Harrah’s website the ability to win additional points and upgrade their experience in the actual Las Vegas casino.
Only a month ago Salesforce announced a new Sites service, which allows Force.com customers to host not only internal Salesforce and App Force applications but the public-facing Web site. The App Engine integration combines consumer-facing apps built and hosted on the Google cloud with line-of-business data stored, accessed, and hosted on the Salesforce cloud. In essence, it’s the first federation between two clouds – or as CEO Marc Benioff might label it, CaaS, or Clouds as a Service.
This iterative approach to connecting cloud services reflects Google’s aggressive move from dominating search to owning greater and greater amounts of consumer interactions on the desktop. As Google extends its leverage to its own browser and perhaps an Internet operating system, the company will have captured user data at a personal level, released it via integrated APIs to corporate information and customer relationship management systems, and harvested a much fuller picture of transactions from initial search to final purchase.
Salesforce continues to follow the logic of its ongoing relationship with Google, which began with joint philanthropic efforts in 2003 and has accelerated with hooks to AdWords, Google Apps, OpenSocial, and the Google Data APIs. Google is not the only beneficiary of Salesforce’ attention; Facebook announced similar hooks between the two services at the recent DreamForce developer conference.
Interestingly, Facebook’s scaling of its social graph via Facebook Connect and scoped access to Facebook videos based on Facebook friend relationships mirrors App Engine access to Salesforce data, workflow, and application logic behind the enterprise firewall. While Microsoft moves to boil the WIndows ocean with Azure and Office online services from the enterprise outward, Salesforce and Google are moving bottom up from the consumer. It’s the new CRM – Cloud Relationship Management.
I believe that for customer relation ship managements, facebook would be better as you can learn a lot about the customer before you talk to her.
I had completely forgotten about Google App Engine. Did anyone ever make anything interesting with it? Obviously, other than this story here. It’s been at least 6 months I think and after launch no one seemed to really talk about it.
so cool thanks for the information
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I’ve done a bit of programming with GAE and it’s absolutely worthless. There’s nothing worthwhile up that has been programmed in it.
Hey Max, agreed there aren’t many, but check out http://code.google.com/appengine/casestudies.html.
В целом неплохо.
There’s real potential here. I look forward to seeing what comes out of this. The competition btw MSFT and Google/ salesforce is something we’ll hear more about.
Are you friggin’ serious?
get a clue
Ну пoнятнoе делo, всё как oбычнo в курсе, нo тoка не я (((
Ребята, говорите по Англииски ;)
How long before Google aquires SFDC?
why u haven’t included the url for press release or orignal source ?
Все логично, по теме блога. Спасибо за поднятие настроения!
ХМ..цепляет. отлично написано!
whats with the comments in russian?
You can find the library and documentation on this page on our developer site.
Jon (Community Manager @ developer.force.com )
This is a great marriage of services. I might be able to incorporate it into my own business and package it up with an eBundle.
http://www.ebundle.com.au – Small Business Website Packages
SolarPlaza is using salesforce and Google Apps, works excellent.
http://www.solarplaza.com
Alot of good cloud partnerships and strategy in play here. We’ve developed our offering on Amazon Web Services, but it will be interesting to see if Amazon open up any partnerships with Google, Sun, or….
Nice write-up/analysis, thanks!
With the new Salesforce “Sites,” you can go all-Salesforce using Visualforce/Apex/Force.com; and I guess with this deal with Google, we now have an alternate/more powerful route through Google App Engine (GAE), which can host additional business logic, add access to data from BigTable, etc. Clearly compounds the potential.
I’ve been working wtih GAE (my site, linked from my name above and which I’m still working on, is on GAE), and it’s been great.
I believe that for customer relationship managements.
How is this news ? It a been there for months. Can you raise the quality of the posts ok tech crunch please?
Image timeline…
It is news because it is specific to the App Engine. The Google Salesforce partnership is not new. However the integration of Google’s App Engine with the Salesforce App platform is new. And very interesting.
Producer
Daniel Duckworth
http://www.effortstudios.com.au – Custom Website Design
This article is enough to make a person’s head spin. The mash-up of acronyms and buzzwords is out of control, for one thing (CaaS, cloud relationship management). Salesforce has so many offerings and initiatives now that it’s hard to figure out how to just sign up for their CRM. We have some interesting blog posts about terminology (SaaS/ASP/hosted) and other SaaS topics at http://www.trackvia.com/blog.
I agree, I also find it really difficult to know what I am signing up for on the Salesforce website.
Что-то подобное у меня уже месяц из головы не выходит!
Данный пост реально помог мне принять очень нужное для себя решение. За что автору отдельное спасибо! С большим нетерпением жду от Вас новых сообщений!
Конечно, действительно так оно и есть. :)
Я вот подумал, а где Вы материал взяли для этой статьи? Неужели из головы? :)
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