Noca, an online payments start-up we wrote about last year, is launching its official payment service today. Formed by ex-Visa employees, Noca originally offered a micro-payments system via two Facebook applications, OneClickPay and HelpYourWorld. The company is now offering payment services for unlimited amounts. Currently, Noca has two clients; digital content provider Klatcher.com and local little league site. The advantage of Noca’s system is that it allows online merchants to bypass high transactional fees (usually 2-3 percent plus $0.30) imposed by credit card companies on consumer purchases.
