Kontagent, one of last year’s fbFund winners and social analytics platform, has launched measurement tools for iPhone and web applications with Facebook Connect support. Kontagent’s application integrates tightly with platforms such as Facebook to offer widget and Facebook application developers a high level of analytics data. Now Kontagent is offering its free tools to Facebook Connect iPhone and web apps so that the applications can have access to the startup’s powerful measurement platform.
Kontagent will provide the same in-depth data it provides to Facebook Apps to the Facebook Connect iPhone and web apps. This includes detailed data of demographics based on geographic location, age groups, gender, user engagement times and other variables. The platform provides powerful A/B testing across any viral channel (a button, an invite or a notification) that sits inside Facebook. Kontagent also will also offer developers viral optimization tools to track the virality of the application on Facebook. For example, the platform will track how much time it takes users to receiving a viral notification and then act on the notification or invite.
Kontagent co-founder and CEO Albert Lai says that the extension of the platform to include Facebook Connect mobile apps could be helpful for developers looking to create and then track an additional viral movement around an iPhone app besides just through the iPhone app store. Lai says that the data Kontagent provides will help developers engineer in-depth ways in which games can become distribution vehicles both on the web and on the iPhone. The cross-platform play is compelling because of the ability to retrieve powerful analytics for both native Facebook apps as well as for Facebook Connect apps.
With Kontagent’s new tool, developers will have insightful tools to measure and then optimize social distribution of their apps via Facebook and Facebook Connect. And these tools are being incorporated with mobile apps, putting some iPhone apps on the same playing field as web apps. Lai says they are in talks with MySpace to possibly develop the same in-depth analytics for MySpaceID apps but declined to comment further.
Thanks for the review Leena.
Wanted to also add that we’re in talks and/or development with many of the major platforms — Including Google/OpenSocial, and other international (read: Non-North American) platforms as well.
But our focus right now is prioritized by the demand from our developer community, and right now its still mostly Facebook and fbConnect. With mobile platforms becoming the most interesting for many.
Other platforms are on the road map and we’re excited about working with any platform that our developers want to expand on to.
Looking forward to all from fbConnect land! =)
thanks for the post.
http://health.okguru.com
So they’ll provide analysis as long as you’re using an iphone and on facebook? What good is it if it’s that limited?
Thomas – I think the point you’re missing is that, without something like Kontagent, Facebook is an analytics void.
Any decent marketer wants to have some way to measure the effectiveness of what they’re doing. Marketers have flocked to FB, for plenty of obvious reasons, but it’s been something of a black hole for data and analytics, up till now. Kontagent gives app developers the kind of deep analytics within Facebook that they’ve previously only been able to get outside of the “walled garden”.
Oh, and you don’t need an iPhone. That’s just an added platform for those who need it.
Kontagent now supports:
1) Onsite Facebook apps
2) fbConnect enabled web sites (new)
3) fbConnect enabled iPhone apps (new)
Meaning you don’t need to have an iPhone AND be on Facebook.
Then again, when was the last time you saw an iPhone owner that WASN’T on Facebook (esp. in North America)? =)
- Albert / Kontagent
Congratulations to Albert Lai and his team. More great things to come, I bet. . . .
Yep, more cool stuff to come on March 25th at the Facebook Developer Garage in SF, co-hosted by Kontagent:
http://www.facebook.com/event.php?eid=23439274966&ref=nf
I’m sure you’ll see some new stuff there… =)
As a marketer, you absolutely cannot overestimate the value of this service. I have marketed several iphone apps and having a service like this that identifies where the initial impressions are coming from is absolutely invaluable.