BlogTalkRadio, the site where anyone can set up a podcast or “radio talkshow” over the web using phone calls, is playing in the enterprise space. The site, which has over 1000 live broadcasts per day, has been launching content partnerships with major publishers and media organizations over the past few months. PBS, Women’s Day Magazine and others are using BlogTalkRadio’s tools to create podcasts and shows, as well as syndicate content across the web. For example, PBS’s Worldfocus TV newscast is syndicated on the BlogTalkRadio.
The site is also creating branded private networks for major corporations like Wal-Mart, Harper Collins, and Sun Microsystems where the companies can create, syndicate and publish their own shows and podcasts. Even the government is trying to take part in this social media movement; the Pentagon has a web radio show on BlogTalkRadio. And the site has been able to monetize the partnerships by charging companies licensing and sponsorship fees for the branded channels. The companies can put their own ads in their shows, which can include banner, pre-roll audio/video or host spoken ads. The companies are also charged a fee if that they want live events streamed to their BlogTalkRadio channel or any website. The radio platform is also rolling out a set of premium services for both consumers and businesses so that hosts can use the advanced switch board, and upload other non-BlogTalkRadio produced mp3’s.
