Producing and editing compelling video is only half the work involved in publishing video content to the web. Once finalized, video needs to be formatted and converted to the proper version, or transcoded, to adapt content to the proper format.
Startup HD Cloud, a video encoding and transcoding business, wants to become the “the FedEx of web video” is offering automated, high-definition video encoding in the cloud for large-scale media firms. The Software-as-a-Service allows video content owners to automatically encode and distribute videos, with HD resolution, to a range of web sites.
