As YouTube and Twitter have become essential marketing tools for brands and companies, there has been an emergence of startups that help marketers track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omniture and a plethora of others offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or individual’s name. Startup Viralheat is entering this space with the private beta launch of its affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo, and Twitter to deliver real-time results of consumer generated content on these sites.
Viralheat allows you to create profiles to track an individual’s name or a company’s name across nearly 30 video sites and Twitter. The platform’s Twitter tool provides data on how many total mentions an item had on Twitter for the week and for the given day, the most active Twitter user who has Tweet about a brand, the most common language of Tweets, percentage of Tweets about a brand that are Retweets, the most active day of the week for mention of a brand and a sentiment breakdown of Tweets. For example, a profile created for “Obama” shows there were just over 7,000 tweets today including the name “Obama,” and over 32,000 total Tweets this week. The service also provides a graph of the number of Tweets over the past week and shows the most recent Tweets about the item updated in real-time, which you can Tweet out directly from Viralheat’s platform or email to others.
