The founder of Text Link Ads (which was acquired by Media Whiz in 2007) Patrick Gavin, is launching another startup related to search engine optimization. Search marketing is a fast growing industry and becoming a vital part of a businesses strategy to maintaining a presence online. There are many firms out there that have developed products and software to aid businesses search, including Conductor, Marin Software and Kenshoo, but Gavin is trying to create solutions for small businesses who can’t afford to throw a ton of money towards SEO.
Gavin is launching DIYSEO, which just raised $500,000 in seed funding from angel investors, to target small businesses who only have a $500 budget and can put 25 man hours per year towards online marketing. Gavin is mum on the details but says that the product will be semi-automated yet highly customized.
Gavin says the product is primarily targeted towards small businesses who have little resources to put towards the web, including real estate agents, small car dealers, restaurants, and part-time entrepreneurs. But SEO is a crowded and competitive space and with the decline in the economy, SEO providers are all looking to provide cost-effective options for SMBs. It should be interesting to see how DIYSEO will fare in this climate.
What do you mean by this?
” can put 25 hours per year towards online marketing”
25 man hours?
Conductor is the only one of the competitors you list that actually does SEO.
Marin Software and Kenshoo are both PPC management platforms.
And Google sold the Performics division of DoubleClick shortly after the DoubleClick acquisition.
word. i did the contest.
will see what can provide this service for real
I heard the Conductor product is pretty amazing but it’s focused on mid to large business with decent budgets. This idea could be pretty good to help SMBs at a low cost. Going to be fun to watch it all play out.
SEO stands for Search Engine Optimization. It’s the technique of escalating the quantity of visitors to a Web site or you can say its a part of search engine marketing seeks to get better the quantity and quality of visitors to a web site.
25 hours of solid seo will probably help, that is half an hour a week, not enough time, my seo company spend m,ore time than this on a site.
It’s great to provide them with cost effective options. Let’s see if this idea will really help the small businesses and it is a real challenge for DIYSEO.com to provide small businesses with affordable services.