Demdex Comes Out Of Stealth, Offers Advertisers Their Own Behavioral Data Bank
by Erick Schonfeld on June 18, 2009

Advertisers and websites all too often rely on other companies for data about their own potential customers. A new advertising analytics startup called Demdex came out of stealth mode today to give companies a way to store and make sense of all the behavioral data which they collect or which is collected on their behalf.

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