Moments after we heard reports of Facebook’s new URL shortener, Google launched its own service, aptly called goo.gl.
At the moment, its only being used for Google Toolbar and Feedburner. Google just announced the new service as a sharing feature of Toolbar that will let you share a web page directly from Toolbar. The shortener is not a stand alone service and is not available for “broader consumer use.” That is, at least for now. Google assures that its shortener will be stable and secure to help protect users from clicking on malicious sites. And unsurprisingly, Google promises a speedy service for links.
